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    We design human-centered business capabilities.

    We help you design the interactions and journeys that customers, distribution partners and employees have with your business.

    When we apply our Measurement-Driven Design™ and Human-Centered methodologies to your business intelligence, we help you create, innovate and improve the services and products delivered to your customer and distribution channels while optimizing your internal business processes and workforce interactions.

Every human interaction, communication and experience with your business is a critical touchpoint that either helps or hinders your competitive edge and the bottom line.


Business & Service Design

Designing your technology experiences has become table stakes in today’s competitive landscape; it’s known broadly in the industry as “user experience”. Not all business problems are solved by just designing and building the best technology experience, however. Ask yourself: What happens before you go to the store, branch or download a mobile application? What happens afterward? What happens in between? How can your business and internal systems support that?

Only a well-designed and orchestrated ecosystem can deliver true service excellence to the customer – ultimately we call this Business Design. This includes the design of the tools, processes and technology solutions that your distribution partners and employees have to interact with when trying to deliver an exceptional experience to the marketplace.

If you don’t thoughtfully design these interactions, they can be unpredictable in quality and difficult to change once in “production”. We can help you understand and design key interactions through the eyes of customers, distribution partners and employees to deliver consistently great experiences.

Journey & Value Stream Assessments

Understanding the journey your customers, distribution partners and employees go through to interact with your business is enlightening. Mapping that journey and assessing the value streams and friction within it can be game-changing. We’ve pioneered an approach that helps you create zones of interest by scoring the areas of friction within the journey that have the potential to bring you the highest return.

Concepting & Proof of Experiences

In many cases, rapidly producing a concept or prototype is just the right answer to understand the viability of an idea. We help you find the right words and pictures to “craft the pitch”, concept and experience. Our design thinking, prototyping and Human-Centered methodologies help you battle test and prove out an experience, whether that’s a service interaction or a user interface.

Strategy Alignment & Innovation Workshops

Getting your employees, stakeholders and other executives aligned on a new idea is not always easy. The best ideas need velocity — speed plus direction — to make it to the marketplace. We can help you elevate the best ideas through workshops focused on rapid sketching, visualization, collaboration, brainstorming and battle-testing techniques.

Digital User Experience Design

Technology solutions are not going away. Neither is the importance of delivering an exceptional user experience. Our team has deep expertise in the design of interfaces that are useful, usable and beautiful. Regardless of device or platform, you can partner with us to help you design compelling experiences that deliver on your business priorities and exceed your audiences’ expectations.


It’s part management consulting, part Human-Centered Design that enables us to understand where your business is challenged to close the gap between rapidly-changing advancements in the competitive landscape, technology and the interactions you have with your customers, distribution channel partners and employees.

Our team of cross-industry management consultants and design leaders bring best practices from varied business sectors and use techniques from design thinking, human-centered design, lean, change management, measurement and service design to define and solve problems in a creative and innovative way.

When you partner with us, you’ll see that we like to solve complex problems with you, not for you. We call it “fishing with” and because we believe in the model of abundance, we work with you in a collaborative and structured way to ensure that the techniques, knowledge and IP created stay in the organization with your teams.


David Angerer

David Angerer

Director, Creative & Visual Design

Principal Experience Designer

Kimberly Bracey

Kimberly Bracey

Insights & Measurement Leader

Senior Strategist

Michael Chandler

Michael Chandler

Executive Director, Co-Founder
Becky Goudy

Becky Goudy

Employee Facing Experiences Leader

Principal Experience Architect

Morgan Noel

Morgan Noel

Customer & Partner Facing Experiences Leader

Principal Experience Architect

Jake Truemper

Jake Truemper

Director of Experience Architecture

Principal Experience Architect

Sean Walsh

Sean Walsh

Managing Director, Co-Founder


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Contact Info

  • , 500 Chesterfield Center, Suite 310
  • , Saint Louis, MO 63017
  • O Phone (314) 720-1854
  • @ Email connect@xperiencelab.com


We are always looking for bold, talented and innovative people.